Currys didn’t just kick off its Black Friday sale early—it rewrote the rulebook. On Currys, the UK’s biggest electronics retailer, launched its 2025 holiday blitz on October 29, 2025, more than a month before the traditional Black Friday date. The move, driven by the late timing of November 28 this year, signals a strategic shift in how retailers are stretching the holiday shopping season. And it’s working: Currys is offering what it calls its "lowest ever prices" on top gadgets, backed by a bold new price guarantee that could save shoppers even more.
What’s on Sale? The Big Deals That Actually Matter
The deals aren’t just flashy—they’re real, and they’re hitting the items people actually want. Take the Ninja Foodi Max Dual Zone Air Fryer. Normally £229.99, it’s now £158 at Currys—a £72 drop that TechRadar confirmed is the cheapest it’s ever been. That’s not a typo. The 9.5L dual-drawer model lets you cook two different meals at once, and with the timers syncing, it’s a kitchen game-changer.
Then there’s the Samsung The Frame Pro, 65-inch. Once priced at £1,999, it’s now £1,499. That’s a £500 discount—and according to The Independent, "the cheapest we’ve seen it for so far." The 75-inch and 85-inch versions are also slashed, making this the year to turn your living room into a gallery. Meanwhile, the PlayStation 5 Pro + EA Sports FC 26 Bundle dropped from £699 to £599, a rare price cut for Sony’s latest console. Gamers are already lining up.
Other standout discounts: the Ninja Double Stack XL Air Fryer at £188 (down from £269.99), the PerfectDraft Pro beer system at £288 (originally £399), and the Oura Ring 4 smart ring at £249 (down from £349). Even budget picks like the Daewoo 8L air fryer (£59.99, down from £88.99) and the Lenovo IdeaPad Slim 3 laptop (£179, down from £279) are getting serious attention.
The Price Guarantee: A Rare Win for Shoppers
Here’s the twist: Currys isn’t just lowering prices. It’s promising you won’t miss out if they drop them again. Between October 29 and November 18, 2025, if you buy a qualifying product and Currys slashes the price before December 2, you get the difference back. But here’s the catch—you must register your purchase on the Currys website by November 25, 2025. No exceptions. It’s a smart move. It turns impulse buys into confident ones. And it puts pressure on competitors to match, not just undercut.
That’s not how retail usually works. Most retailers just say "lowest price ever" and vanish. Currys is giving shoppers a safety net. That’s why experts are calling this one of the most consumer-friendly Black Friday policies in recent memory.
Delivery, Returns, and Payment: The Fine Print You Can’t Ignore
Even the best deal means nothing if delivery’s a nightmare. Currys has layered its logistics to match the scale of the sale. For small items (think headphones, kettles, small appliances):
- Free standard delivery on orders over £40
- £3.99 for orders under £40
- Next-day delivery: £9.99 (weekday), £6.99 (weekend all-day), £10.99 (weekend timed)
For big-ticket items like TVs, fridges, or washing machines:
- Standard delivery: from £20 (all-day), £35 (timed slot)
- Next-day: from £30 (all-day), £45 (timed)
And if you change your mind? Currys offers a 14-day return window for online purchases—seven days if you’re returning to a physical store. All products come with a standard one-year guarantee. Payment options are standard: VISA, Mastercard, American Express, and PayPal. No surprises there.
What Experts Are Saying—and What You Should Do
"Black Friday is an ideal opportunity to get big-ticket items and Christmas gifts at a fraction of their usual price," wrote The Independent. "But, as always, I’d recommend against getting carried away. Only buy items you would have purchased anyway."
That’s the real advice. This isn’t about impulse. It’s about timing. The Samsung Frame TV was never going to be a last-minute gift. But now? It’s a steal. Same with the PS5 Pro bundle. If you’ve been waiting, now’s your moment.
Meanwhile, Currys has quietly expanded its deals beyond the initial list. New additions include Sage coffee machines, LG OLED TVs, and Dyson hair care products. The sale is growing, not shrinking.
Why This Matters Beyond the Deals
This isn’t just about cheaper TVs. It’s about how retail is changing. Black Friday used to be a single day. Now it’s a month-long event, and Currys is leading the charge. By starting early and offering a price guarantee, they’re not just competing with Amazon and Argos—they’re redefining trust in online shopping. Shoppers aren’t just looking for discounts anymore. They want certainty. Currys is giving it to them.
And with competitors like Very and Argos running parallel promotions, the pressure is on. If Currys can hold these prices through Cyber Monday (December 1), it could set a new benchmark for holiday sales across Europe.
Frequently Asked Questions
How does the Currys Black Friday price guarantee work?
If you buy a qualifying product between October 29 and November 18, 2025, and Currys lowers the price before December 2, you’ll get a refund for the difference. But you must register your purchase on the Currys website by November 25, 2025. No registration means no refund. The guarantee applies to specific deals listed on the site, not every product.
Which products are the best deals this year?
The Ninja Foodi Max Dual Zone Air Fryer (£158, down from £229.99), the Samsung The Frame Pro 65-inch TV (£1,499, down from £1,999), and the PlayStation 5 Pro bundle (£599, down from £699) are the standout bargains. The Oura Ring 4 and PerfectDraft Pro are also at record lows. Experts say these are the items with the biggest historical price drops.
Is Currys’ delivery service reliable during Black Friday?
Currys offers tiered delivery options, but high demand means slots fill fast. Standard delivery for small items is free over £40, but timed slots for large items cost up to £45. Book early—especially for TVs and appliances. Many customers report delays if they wait until the week before Christmas. Currys’ website shows live delivery availability, which updates hourly.
Can I return items bought during the sale?
Yes. Currys allows 14 days to return online purchases for a full refund, but only seven days if returning to a physical store. The one-year manufacturer’s warranty still applies. Make sure to keep your receipt and original packaging. Items must be unused and in resalable condition. Some clearance items may be final sale—check product pages carefully.
Why did Currys start Black Friday so early this year?
Because Black Friday falls on November 28, 2025—a relatively late date—Currys moved its sale to October 29 to capture early holiday shoppers and avoid last-minute rush. This follows a trend among UK retailers like Amazon and Argos, who’ve been stretching promotions into October. The goal: spread out demand, reduce delivery bottlenecks, and boost early sales.
Is this the best Black Friday deal in UK history?
It’s among the strongest. The Samsung Frame TV discount is the lowest ever recorded by price-tracking sites like PriceRunner. The Ninja Air Fryer deal beats last year’s by £20. And the PS5 Pro bundle is the first time Sony’s upgraded console has dropped below £600. While Amazon may match some prices, Currys’ price guarantee gives shoppers more confidence than most competitors.
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